The Usual Options
You are a small business owner or marketing director and you know you need to have a website. You don’t have a $25,000 budget to hire a full-service website design and marketing firm to design and develop your website. In most cases, what are your options?
- Do-It-Yourself: You can go somewhere like Godaddy, Wix, or Web.com where they will allow you to build a basic, affordable site. Maybe you have already tried this.
- The problem: You don’t have the technical skills to make your site look and function exactly the way you want it to, so you are either left with a site that doesn’t help you grow your business or you have to spend literally hundreds of hours learning how to make a great website that serves to grow your business. Unfortunately, in most cases, businesses in the do-it-yourself mode have sites that don’t serve their business well.
- Hire someone else to do it: Instead of spending thousands and thousands of dollars on a full blown web design firm, you can hire people to build your website for you. The problem is that these businesses and freelancers ask you exactly what you want in a website: what pages you want, what functions you want, how you want it to look. Then they build you a site to your specifications.
- The problem: This leaves the strategic website work to you, the business owner or marketing manager, who does not know the ins and outs of website marketing. You may not even know the tools and techniques available for you to use on your website.
How We’re Different: Technical + Strategic
At Cleaver Solutions, we want to offer small businesses both the technical and strategic expertise to help you grow your business using the web. We can do the technical work of actually designing, building, and launching a website from scratch. Additionally, and perhaps more importantly, we can help you with the strategic work in developing a web marketing plan that utilizes all the tools available to you.
You Know Your Business
You are an expert in your business. You know the way your business works, which customers are most profitable, what services drive your sales revenue, and where your industry is heading. You probably also have goals and dreams for how you would like to grow and develop your business into the future.
We Know the Web
We are experts at web marketing. We know the latest tools and couple them with timeless principles that are proven to turn your online identity into growth for your business. Websites, Facebook, email marketing, Twitter, blogging, search engine optimization, and other tools are all possible ways to grow your business. We know how to leverage these tools in a way that makes sense for the uniqueness of your business.
Why You Have a Website
There is only one purpose for having a website (or Facebook page, email marketing service, etc.): to grow your business. If your website does not achieve the goal of making money for your business, then you either need to ditch it or upgrade it.
Many web designers will focus on design trends, HTML tricks, and making a website look good but they neglect the most important thing: making your website increase your bottom line.
Yes, we can do all the technical design work to make your website look good and professional, but our goal is to transform your website into a tool to increase your profits.
All of our other related services (copywriting, search engine optimization, email marketing, social media integration) are an extension of our main purpose: to use the web to grow your business. Are you ready to grow your business? Click the button below.